Top Beauty & Cosmetics Websites in Poland

Name: Top websites in Poland (Beauty & Cosmetics)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Poland, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

rossmann.pl

4.98M

27.71%1.38M

72.29%3.6M

↓11.8%

↑12.28%

Direct

notino.pl

3.78M

32.41%1.23M

67.59%2.55M

↓3.51%

↑9.68%

Direct

fragrantica.pl

3.69M

21.92%809.25K

78.08%2.88M

↑13.05%

↑29.94%

Direct

hebe.pl

3.02M

26.41%797.41K

73.59%2.22M

↓8.95%

↑3.77%

Direct

wizaz.pl

1.55M

12.49%194.11K

87.51%1.36M

↓22.8%

↓16.71%

Search

superpharm.pl

1.55M

29.03%450.74K

70.97%1.1M

↓1.48%

↑7.65%

Direct

douglas.pl

1.43M

30.06%430.22K

69.94%1M

↓3.68%

↑7.53%

Direct

sephora.pl

1.19M

35.02%416.74K

64.98%773.39K

↓25.5%

↑5.44%

Direct

cosibella.pl

874.52K

26.54%232.1K

73.46%642.42K

↓5.15%

↑16.15%

Direct

fragrantica.com

846.97K

31.83%269.63K

68.17%577.34K

↓10.14%

↑18.31%

Direct

perfumehub.pl

834.73K

50.74%423.55K

49.26%411.18K

↓2.65%

↑38.64%

Direct

flaconi.pl

727.38K

39.91%290.31K

60.09%437.07K

↓7.75%

↑41.86%

Direct

ezebra.pl

698.91K

26.54%185.46K

73.46%513.45K

↓20.33%

↑8.61%

Direct

rituals.com

649.85K

18.33%119.11K

81.67%530.74K

↑6.74%

↑50.73%

Direct

makeup.pl

591.96K

29.69%175.76K

70.31%416.2K

↓0.44%

↓8.06%

Direct

nutridome.pl

536.5K

7.13%38.23K

92.87%498.27K

↑8.81%

↑58.65%

Direct

cocolita.pl

421.88K

32.46%136.93K

67.54%284.95K

↑23.43%

↑5.82%

Direct

drogerienatura.pl

407.2K

20.88%85.03K

79.12%322.17K

↑21.96%

↑13.35%

Direct

eveline.pl

390.77K

16.16%63.15K

83.84%327.63K

↓5.12%

↑28.55%

Direct

mintishop.pl

362.05K

26.6%96.31K

73.4%265.75K

↓15.9%

↑81.18%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Poland on August 2026

As of August 2026, rossmann.pl leads Beauty & Cosmetics in Poland with 4.98M monthly visits. Its audience skews mobile-first (27.71% desktop / 27.71% mobile), and traffic is down month over month -11.8% and up year over year 12.28%. notino.pl holds second with 3.78M visits and a mobile-leaning mix (32.41% desktop / 67.59% mobile), while fragrantica.pl ranks third with 3.69M visits.

Across the leaders, parfumo.de is the most mobile-first (99.5% of visits), whereas nabea.pl is the most desktop-reliant (60.29%). Momentum favors lakieryhybrydowe.pl in the latest month (4,633.31%), while parfumo.net shows the steepest pullback.

Acquisition patterns also differ: rossmann.pl is driven primarily by search, rossmann.pl by direct, and rossmann.pl by referral; overall, 75 of the top 100 sites are direct-led, 17 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Poland