Top Apparel & Fashion Websites in Poland

Name: Top websites in Poland (Apparel & Fashion)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Poland, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

vinted.pl

14.77M

56.62%8.36M

43.38%6.41M

↓18.17%

↑26.1%

Direct

zalando.pl

10.86M

37.97%4.12M

62.03%6.74M

↑9.17%

↓7.38%

Direct

hm.com

5.6M

26.82%1.5M

73.18%4.1M

↑26.95%

↑12.87%

Direct

reserved.com

5.14M

32.57%1.67M

67.43%3.47M

↓17.79%

↑20.08%

Direct

eobuwie.com.pl

4.42M

30.01%1.33M

69.99%3.1M

↑9.78%

↓19.38%

Direct

sinsay.com

4.24M

32.5%1.38M

67.5%2.86M

↑7.31%

↓2.1%

Direct

ccc.eu

3.6M

14.13%508.61K

85.87%3.09M

↓3.45%

↓5.35%

Direct

zalando-lounge.pl

3.34M

58.45%1.95M

41.55%1.39M

↓12.9%

↑3.66%

Direct

housebrand.com

2.86M

22.78%651.62K

77.22%2.21M

↓5.83%

↑31.91%

Direct

adidas.pl

2.75M

31.06%854.02K

68.94%1.9M

↓19.41%

↑27.33%

Direct

zara.com

2.74M

44.28%1.21M

55.72%1.53M

↓14.41%

↑7.41%

Direct

shein.com

2.64M

25.03%660.35K

74.97%1.98M

↑4.44%

↑54.2%

Direct

answear.com

2.52M

25.9%654K

74.1%1.87M

↑2.78%

↑24.9%

Direct

modivo.pl

2.4M

29.19%700.1K

70.81%1.7M

↑5.89%

↓4.23%

Direct

mohito.com

1.62M

26.29%426.71K

73.71%1.2M

↓34.84%

↑1.57%

Direct

sklepmartes.pl

1.59M

24.81%393.8K

75.19%1.19M

↓27.95%

↑42.85%

Direct

renee.pl

1.57M

10.31%162.31K

89.69%1.41M

↑19.14%

↓2.08%

Direct

bonprix.pl

1.52M

21.49%327.19K

78.51%1.2M

↓25.66%

↑34.02%

Direct

ochnik.com

1.44M

23.81%343.05K

76.19%1.1M

↓4.66%

↑41.78%

Direct

sizeer.com

1.33M

28.55%379.03K

71.45%948.76K

↑38.62%

↓8%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Poland on August 2026

As of August 2026, vinted.pl leads Apparel & Fashion in Poland with 14.77M monthly visits. Its audience skews desktop-first (56.62% desktop / 56.62% mobile), and traffic is down month over month -18.17% and up year over year 26.1%. zalando.pl holds second with 10.86M visits and a mobile-leaning mix (37.97% desktop / 62.03% mobile), while hm.com ranks third with 5.6M visits.

Across the leaders, chillizet.pl is the most mobile-first (95.31% of visits), whereas zalando-lounge.pl is the most desktop-reliant (58.45%). Momentum favors nescior.com in the latest month (175.96%), while bigstar.pl shows the steepest pullback.

Acquisition patterns also differ: vinted.pl is driven primarily by search, vinted.pl by direct, and vinted.pl by referral; overall, 97 of the top 100 sites are direct-led, 2 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Poland