Top Apparel & Fashion Websites in the Netherlands

Name: Top websites in Netherlands (Apparel & Fashion)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in the Netherlands, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.nl

8.57M

32.78%2.81M

67.22%5.76M

↓8.79%

↓0.56%

Direct

vinted.nl

5.06M

54.61%2.76M

45.39%2.3M

↑12.47%

↑13.03%

Direct

wehkamp.nl

3.54M

22.8%806.63K

77.2%2.73M

↓7.72%

↓0.74%

Direct

hm.com

3.52M

27.14%954.75K

72.86%2.56M

↓1.03%

↑10.78%

Direct

bonprix.nl

2.11M

24.4%514.09K

75.6%1.59M

↑3.95%

↑2.25%

Direct

zara.com

2.09M

37.6%784.2K

62.4%1.3M

↑1.77%

↑4.33%

Direct

shein.com

2.05M

26.47%542.13K

73.53%1.51M

↓18.11%

↑30.26%

Direct

asos.com

1.75M

26.39%462.17K

73.61%1.29M

↑1.03%

↑11.55%

Direct

scapino.nl

1.6M

13.02%207.94K

86.98%1.39M

↓12.8%

↑5.12%

Direct

adidas.nl

1.44M

32.78%471.66K

67.22%967.34K

↓33.9%

↑6.85%

Direct

aboutyou.nl

1.43M

29.64%424.53K

70.36%1.01M

↑13.34%

↑6.47%

Direct

uniqlo.com

1.42M

28.26%400.5K

71.74%1.02M

↑2.9%

↑14.9%

Direct

bever.nl

1.38M

31.53%436.41K

68.47%947.67K

↓25.26%

↑4.04%

Direct

jdsports.nl

1.26M

17.08%214.85K

82.92%1.04M

↑26.24%

↑6.81%

Direct

threads.com

1.22M

52.38%638.01K

47.62%579.93K

↓1.19%

↑190.5%

Direct

mango.com

1.18M

23.76%280.03K

76.24%898.52K

↑34.32%

↓5.05%

Direct

vanharen.nl

995.69K

12.68%126.28K

87.32%869.41K

↑52.52%

↑3.04%

Direct

otrium.nl

959.12K

21.76%208.7K

78.24%750.42K

↑0.09%

↓12.81%

Direct

c-and-a.com

931.46K

25.83%240.58K

74.17%690.87K

↓26.88%

↓13.02%

Direct

my-jewellery.com

919.43K

14.34%131.83K

85.66%787.6K

↑38.96%

↑36.45%

Direct

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Key Insights on Top Apparel & Fashion Websites in the Netherlands on August 2026

As of August 2026, zalando.nl leads Apparel & Fashion in the Netherlands with 8.57M monthly visits. Its audience skews mobile-first (32.78% desktop / 32.78% mobile), and traffic is down month over month -8.79% and down year over year -0.56%. vinted.nl holds second with 5.06M visits and a desktop-leaning mix (54.61% desktop / 45.39% mobile), while wehkamp.nl ranks third with 3.54M visits.

Across the leaders, wonderforkids.nl is the most mobile-first (100% of visits), whereas stockx.com is the most desktop-reliant (63.93%). Momentum favors ladylikefashion.nl in the latest month (66,112.03%), while laredoute.nl shows the steepest pullback.

Acquisition patterns also differ: zalando.nl is driven primarily by search, zalando.nl by direct, and zalando.nl by referral; overall, 98 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in the Netherlands