Top Apparel & Fashion Websites in Denmark

Name: Top websites in Denmark (Apparel & Fashion)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Denmark, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.dk

2.85M

47.71%1.36M

52.29%1.49M

↑6.64%

↓6.98%

Direct

boozt.com

2.12M

24.47%518K

75.53%1.6M

↑5.99%

↑30.32%

Direct

magasin.dk

1.91M

21.47%411.08K

78.53%1.5M

↓14.32%

↑30.38%

Direct

hm.com

1.06M

36.92%393.05K

63.08%671.64K

↑3.01%

↑1.81%

Direct

sport24.dk

739.49K

31.46%232.63K

68.54%506.86K

↑11.71%

↑17.05%

Direct

zara.com

728.11K

54.3%395.34K

45.7%332.77K

↓19.66%

↑9.15%

Direct

asos.com

720.91K

36.85%265.66K

63.15%455.24K

↑38.38%

↓15.31%

Direct

salling.dk

614.76K

25.7%158.01K

74.3%456.75K

↑42.37%

↑31.68%

Direct

ellos.dk

614.58K

14.21%87.34K

85.79%527.23K

↑35.45%

↑61.39%

Direct

shein.com

577.53K

36.23%209.21K

63.77%368.32K

↑87.76%

↑15.92%

Direct

uniqlo.com

572.44K

38.09%218.04K

61.91%354.41K

↑13.46%

↑48.24%

Direct

na-kd.com

540.8K

17.63%95.34K

82.37%445.46K

↑51.15%

↓17%

Direct

ginatricot.com

479.38K

18.61%89.2K

81.39%390.18K

↓5.87%

↑96.76%

Direct

arket.com

467.99K

17.17%80.35K

82.83%387.64K

↑3.83%

↑82.51%

Direct

stoy.com

402.14K

16.64%66.93K

83.36%335.22K

↓24.6%

↑77.69%

Direct

nextdirect.com

375.24K

17.7%66.42K

82.3%308.82K

↑86.48%

↑126.93%

Direct

adidas.dk

351.16K

38.68%135.82K

61.32%215.34K

↑20.83%

↓6.51%

Direct

skallstudio.com

318.07K

1.17%3.73K

98.83%314.34K

↑39.32%

↑198.21%

Direct

bahne.dk

308.59K

28.62%88.31K

71.38%220.28K

↑49.58%

↑31.84%

Direct

miinto.dk

304.75K

20.28%61.81K

79.72%242.95K

↑5.05%

↓2.43%

Direct

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Key Insights on Top Apparel & Fashion Websites in Denmark on August 2026

As of August 2026, zalando.dk leads Apparel & Fashion in Denmark with 2.85M monthly visits. Its audience skews mobile-first (47.71% desktop / 47.71% mobile), and traffic is up month over month 6.64% and down year over year -6.98%. boozt.com holds second with 2.12M visits and a mobile-leaning mix (24.47% desktop / 75.53% mobile), while magasin.dk ranks third with 1.91M visits.

Across the leaders, htclosangeles.com is the most mobile-first (100% of visits), whereas quint.dk is the most desktop-reliant (89.72%). Momentum favors abelone-holte.dk in the latest month (7,857.19%), while stylepit.dk shows the steepest pullback.

Acquisition patterns also differ: zalando.dk is driven primarily by search, zalando.dk by direct, and zalando.dk by referral; overall, 89 of the top 100 sites are direct-led, 6 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Denmark