Top Travel & Tourism Websites in Denmark

Name: Top websites in Denmark (Travel & Tourism)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Denmark, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

2.83M

46.96%1.33M

53.04%1.5M

↓17.7%

↑2.02%

Direct

rejseplanen.dk

1.98M

26.2%518.14K

73.8%1.46M

↑1.17%

↑7.55%

Direct

dsb.dk

1.76M

21.05%370.01K

78.95%1.39M

↓10.88%

↓1.35%

Direct

momondo.dk

1.28M

50.04%641.24K

49.96%640.29K

↓8.94%

↓21.55%

Direct

airbnb.dk

835.23K

53.52%447K

46.48%388.23K

↓33.82%

↑12.68%

Direct

tripadvisor.dk

778.67K

32.81%255.47K

67.19%523.2K

↓43.04%

↓24.82%

Search

tripadvisor.com

707.11K

27.32%193.15K

72.68%513.96K

↑2.16%

↓11.79%

Search

check-in.dk

688.4K

7.45%51.28K

92.55%637.12K

↑2.77%

↑14.5%

Direct

spies.dk

635.14K

27.29%173.32K

72.71%461.82K

↓43.67%

↑49.85%

Direct

ryanair.com

634.14K

30.49%193.35K

69.51%440.79K

↑16.6%

↓15.96%

Direct

norwegian.com

630.04K

28.5%179.58K

71.5%450.46K

↓11.11%

↑28.24%

Direct

hotels.com

595.62K

49.1%292.45K

50.9%303.18K

↓41.59%

↑9.34%

Direct

flightradar24.com

590.59K

22.79%134.6K

77.21%455.99K

↓2.65%

↑11.43%

Search

fcbarcelona.dk

584.97K

20.71%121.13K

79.29%463.84K

↑6.01%

↓30.17%

Direct

skyscanner.dk

582.71K

38.58%224.82K

61.42%357.89K

↑0.21%

↓25.23%

Direct

apollorejser.dk

576.24K

21.93%126.36K

78.07%449.88K

↓28.09%

↑2.83%

Direct

tui.dk

563.57K

26.13%147.24K

73.87%416.33K

↓23.48%

↑8.99%

Direct

getyourguide.com

555.78K

22.13%123.02K

77.87%432.76K

↓43.61%

↑215.6%

Direct

travellink.dk

552.75K

25.44%140.64K

74.56%412.11K

↓29.35%

↑28.57%

Direct

travelmarket.dk

526.14K

18.09%95.17K

81.91%430.97K

↓38.73%

↑49.31%

Direct

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Key Insights on Top Travel & Tourism Websites in Denmark on August 2026

As of August 2026, booking.com leads Travel & Tourism in Denmark with 2.83M monthly visits. Its audience skews mobile-first (46.96% desktop / 46.96% mobile), and traffic is down month over month -17.7% and up year over year 2.02%. rejseplanen.dk holds second with 1.98M visits and a mobile-leaning mix (26.2% desktop / 73.8% mobile), while dsb.dk ranks third with 1.76M visits.

Across the leaders, viajerospiratas.es is the most mobile-first (100% of visits), whereas airbnb.dk is the most desktop-reliant (53.52%). Momentum favors trivago.es in the latest month (3,164.62%), while djurssommerland.dk shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 76 of the top 100 sites are direct-led, 19 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Denmark