Top Travel & Tourism Websites in China

Name: Top websites in China (Travel & Tourism)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in China, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ctrip.com

2.32M

100%2.32M

0%73

↓6.24%

↓41.08%

Direct

trip.com

1.79M

99.97%1.79M

0.03%459

↑3.52%

↑66.07%

Direct

booking.com

900.13K

99.97%899.9K

0.03%232

↓6.89%

↑63.44%

Direct

12306.cn

807.38K

99.98%807.24K

0.02%144

↑55.8%

↓50.91%

Direct

marriott.com

320.32K

100%320.32K

-

↓10.98%

↑49.91%

Direct

agoda.com

278.78K

99.95%278.64K

0.05%147

↓0.2%

↑20.82%

Direct

klook.com

264.14K

99.94%263.99K

0.06%153

↑46.05%

↑37.49%

Direct

tripadvisor.com

244.11K

100%244.11K

-

↑27.71%

↑10.16%

Search

americanexpress.com

201.74K

99.94%201.62K

0.06%120

↑52.15%

↑73.15%

Direct

hilton.com

198.45K

100%198.45K

-

↑4.88%

↑75.02%

Direct

c-ctrip.com

196.52K

100%196.52K

-

↑5.75%

↓15.69%

Referral

qunar.com

191.93K

100%191.93K

-

↓12.53%

↓47.01%

Direct

time.is

188.13K

99.97%188.07K

0.03%60

↑13.57%

↓29.29%

Direct

cathaypacific.com

178.11K

100%178.11K

-

↓8.11%

↑17.68%

Direct

wetteronline.de

167.38K

100%167.38K

-

↑1,069.9%

↑1,980.2%

Direct

ceair.com

162.02K

99.94%161.93K

0.06%90

↓21.77%

↓34.97%

Direct

skyscanner.net

146.23K

100%146.23K

-

↑38.22%

↑91.73%

Direct

ihg.com

143.18K

99.96%143.11K

0.04%64

↓26.26%

↑83.34%

Direct

getyourguide.com

140.26K

99.79%139.96K

0.21%291

↑68.02%

↑70.19%

Direct

airbnb.com

139.13K

100%139.13K

-

↓5.06%

↑28.95%

Direct

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Key Insights on Top Travel & Tourism Websites in China on September 2026

As of September 2026, ctrip.com leads Travel & Tourism in China with 2.32M monthly visits. Its audience skews desktop-first (100% desktop / 100% mobile), and traffic is down month over month -6.24% and down year over year -41.08%. trip.com holds second with 1.79M visits and a desktop-leaning mix (99.97% desktop / 0.03% mobile), while booking.com ranks third with 900.13K visits.

Across the leaders, visaforchina.cn is the most mobile-first (0.33% of visits), whereas marriott.com is the most desktop-reliant (100%). Momentum favors valgardena.it in the latest month (5,371.35%), while irctc.co.in shows the steepest pullback.

Acquisition patterns also differ: ctrip.com is driven primarily by search, ctrip.com by direct, and ctrip.com by referral; overall, 90 of the top 100 sites are direct-led, 7 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in China