Top Travel & Tourism Websites in New Zealand

Name: Top websites in New Zealand (Travel & Tourism)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in New Zealand, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

2.55M

37.89%966.1K

62.11%1.58M

↓7.48%

↓8.37%

Direct

jetstar.com

1.81M

15.26%276.39K

84.74%1.53M

↑91.77%

↑1.65%

Direct

airbnb.co.nz

844.2K

48.32%407.9K

51.68%436.29K

↓23.22%

↓0.28%

Direct

flightradar24.com

767.5K

26.36%202.3K

73.64%565.2K

↑6.8%

↑45.76%

Direct

tripadvisor.co.nz

714.24K

33.34%238.15K

66.66%476.09K

↑18.96%

↓29.34%

Search

americanexpress.com

619.3K

18.63%115.36K

81.37%503.95K

↓15.66%

↑84.08%

Direct

doc.govt.nz

614.81K

37.39%229.87K

62.61%384.94K

↑7.3%

↓2.96%

Search

skyscanner.co.nz

555.22K

48.88%271.4K

51.12%283.82K

↓39.37%

↓1.08%

Direct

trip.com

369.9K

49.64%183.61K

50.36%186.29K

↓27.63%

↑82.09%

Direct

qantas.com

364.7K

51.38%187.39K

48.62%177.31K

↓31.11%

↓5.48%

Direct

grabaseat.co.nz

296.05K

22.72%67.27K

77.28%228.78K

↓19.44%

↓1.46%

Direct

emirates.com

295.6K

19.4%57.35K

80.6%238.25K

↓0.44%

↑30.87%

Direct

getyourguide.com

279.19K

26.92%75.15K

73.08%204.04K

↓4.17%

↑16.88%

Direct

intercity.co.nz

253.4K

19.86%50.33K

80.14%203.06K

↑40.93%

↓35.94%

Direct

accor.com

236.53K

26.64%63.01K

73.36%173.52K

↓21.7%

↑6.06%

Direct

flightcentre.co.nz

227.74K

37.6%85.64K

62.4%142.11K

↑3.16%

↓16.39%

Direct

expedia.co.nz

226.39K

63.18%143.04K

36.82%83.35K

↓23.6%

↓13.69%

Direct

backpackerboard.co.nz

214.71K

14.45%31.03K

85.55%183.68K

↑201.47%

↓31.21%

Direct

agoda.com

214.12K

36.48%78.12K

63.52%136K

↓29.92%

↑20.11%

Direct

swellmap.com

209.43K

14.16%29.65K

85.84%179.78K

↓9.27%

↓42.39%

Direct

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Key Insights on Top Travel & Tourism Websites in New Zealand on August 2026

As of August 2026, booking.com leads Travel & Tourism in New Zealand with 2.55M monthly visits. Its audience skews mobile-first (37.89% desktop / 37.89% mobile), and traffic is down month over month -7.48% and down year over year -8.37%. jetstar.com holds second with 1.81M visits and a mobile-leaning mix (15.26% desktop / 84.74% mobile), while airbnb.co.nz ranks third with 844.2K visits.

Across the leaders, silverbullet.co.nz is the most mobile-first (100% of visits), whereas skylinewebcams.com is the most desktop-reliant (100%). Momentum favors westjet.com in the latest month (6,868.77%), while grabone.co.nz shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 82 of the top 100 sites are direct-led, 15 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in New Zealand