Top Travel & Tourism Websites in Serbia

Name: Top websites in Serbia (Travel & Tourism)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Serbia, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

4.57M

19.62%895.84K

80.38%3.67M

↑17.08%

↑1.33%

Direct

srbvoz.rs

569.71K

7.97%45.41K

92.03%524.3K

↑34.17%

↑6.71%

Direct

grckainfo.com

485.95K

9.66%46.96K

90.34%438.99K

↓30.65%

↓2.27%

Direct

travelland.rs

479.03K

15.16%72.62K

84.84%406.42K

↑25.66%

↑5.98%

Direct

flightradar24.com

477.83K

19.38%92.6K

80.62%385.23K

↑0.8%

↑44.23%

Search

airserbia.com

448.59K

24.52%109.98K

75.48%338.62K

↓8.34%

↓11.17%

Direct

lastminuteponude.com

370.78K

12.12%44.95K

87.88%325.83K

↓20.92%

↓1.42%

Search

skyscanner.net

365.37K

24.97%91.23K

75.03%274.14K

↑61.99%

↓17%

Direct

getyourguide.com

354.13K

8.71%30.86K

91.29%323.27K

↑46.68%

↑72.7%

Direct

nikana.gr

329.14K

22.03%72.52K

77.97%256.61K

↓50.4%

↓28.17%

Direct

tripadvisor.com

318.02K

26.88%85.49K

73.12%232.53K

↓12.61%

↓25.44%

Search

oktopod.rs

309.68K

20.82%64.49K

79.18%245.19K

↓29.07%

↓27.32%

Direct

wizzair.com

293.33K

40.81%119.71K

59.19%173.62K

↓9.22%

↑4.72%

Direct

time.is

260.63K

6.34%16.52K

93.66%244.12K

↑121.57%

↓23.5%

Direct

trip.com

217.6K

53.08%115.49K

46.92%102.11K

↓21.79%

↑83.77%

Direct

airbnb.com

195.39K

54.92%107.31K

45.08%88.08K

↓28.68%

↓7.28%

Direct

hellenatravel.rs

193.88K

16.61%32.21K

83.39%161.67K

↑0.15%

↓25.13%

Direct

beg.aero

178.56K

11.3%20.17K

88.7%158.38K

↓7.24%

↓34.28%

Direct

esky.rs

177.05K

18.86%33.4K

81.14%143.66K

↓0.17%

↑34.3%

Direct

soleazur.rs

171.81K

15.31%26.3K

84.69%145.51K

↓7.08%

↑3.83%

Direct

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Key Insights on Top Travel & Tourism Websites in Serbia on August 2026

As of August 2026, booking.com leads Travel & Tourism in Serbia with 4.57M monthly visits. Its audience skews mobile-first (19.62% desktop / 19.62% mobile), and traffic is up month over month 17.08% and up year over year 1.33%. srbvoz.rs holds second with 569.71K visits and a mobile-leaning mix (7.97% desktop / 92.03% mobile), while grckainfo.com ranks third with 485.95K visits.

Across the leaders, yourtravelmates.com is the most mobile-first (100% of visits), whereas kdmid.ru is the most desktop-reliant (100%). Momentum favors skyscanner.de in the latest month (2,104.69%), while 1atravel.rs shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 64 of the top 100 sites are direct-led, 35 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Serbia