Top Travel & Tourism Websites in South Africa

Name: Top websites in South Africa (Travel & Tourism)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in South Africa, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

2.87M

39.35%1.13M

60.65%1.74M

↑11.38%

↓5.08%

Direct

flysafair.co.za

892.55K

64.36%574.42K

35.64%318.13K

↓16.39%

↓14.59%

Referral

intercape.co.za

647.41K

6.06%39.26K

93.94%608.14K

↑17.85%

↑119.84%

Direct

airbnb.co.za

645.88K

41.47%267.83K

58.53%378.04K

↓6%

↓15.61%

Direct

webtickets.co.za

639.81K

20.3%129.91K

79.7%509.9K

↓10.64%

↑9.3%

Direct

emirates.com

572.9K

64.21%367.86K

35.79%205.04K

↑144.82%

↑22.17%

Referral

trip.com

552.59K

86.61%478.61K

13.39%73.98K

↑93.21%

↑66.95%

Referral

airbnb.com

506.41K

75.52%382.45K

24.48%123.96K

↑159.29%

↑0.14%

Referral

lekkeslaap.co.za

486.76K

37.19%181.01K

62.81%305.75K

↓34.67%

↓19.83%

Direct

skyscanner.net

388.25K

83.34%323.56K

16.66%64.69K

↑455.2%

↑41.3%

Referral

ethiopianairlines.com

380.92K

90.96%346.48K

9.04%34.45K

↑357.09%

↑56.8%

Referral

edreams.com

371.73K

16.93%62.93K

83.07%308.8K

↓26.9%

↑40.83%

Direct

britishairways.com

369.3K

89.5%330.51K

10.5%38.79K

↑455.3%

↑61.05%

Referral

egyptair.com

335.39K

93.85%314.75K

6.15%20.64K

↑4,884.23%

↑430.58%

Referral

capago.eu

332.95K

97.91%326K

2.09%6.95K

↑10,650.69%

↑220.73%

Referral

corsicalinea.com

331.55K

94.35%312.82K

5.65%18.74K

↑33,155,300%

↑19,757.27%

Referral

travelstart.com.ng

331.01K

93.71%310.2K

6.29%20.81K

0%

↑2,735.3%

Referral

tripadvisor.co.za

327.59K

36.87%120.78K

63.13%206.81K

↓23.34%

↓21.91%

Search

flyunitednigeria.com

325.74K

97.43%317.38K

2.57%8.36K

↑149,320.64%

↑23,721.44%

Referral

go-bus.com

322.28K

97.75%315.03K

2.25%7.25K

↑129,328.11%

↑80,774.94%

Referral

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Key Insights on Top Travel & Tourism Websites in South Africa on August 2026

As of August 2026, booking.com leads Travel & Tourism in South Africa with 2.87M monthly visits. Its audience skews mobile-first (39.35% desktop / 39.35% mobile), and traffic is up month over month 11.38% and down year over year -5.08%. flysafair.co.za holds second with 892.55K visits and a desktop-leaning mix (64.36% desktop / 35.64% mobile), while intercape.co.za ranks third with 647.41K visits.

Across the leaders, cambalala.com is the most mobile-first (100% of visits), whereas worldtimebuddy.com is the most desktop-reliant (100%). Momentum favors corsicalinea.com in the latest month (33,155,300%), while greyhound.co.za shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 76 of the top 100 sites are direct-led, 5 are search-led, and 19 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in South Africa