Top Beauty & Cosmetics Websites in Singapore

Name: Top websites in Singapore (Beauty & Cosmetics)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Singapore, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

watsons.com.sg

240.92K

33.27%80.17K

66.73%160.75K

↓61.72%

↓24.21%

Search

fragrantica.com

199.42K

32.13%64.07K

67.87%135.35K

↑12.99%

↓35.79%

Direct

oliveyoung.com

133.01K

23.99%31.9K

76.01%101.11K

↑10.31%

↑52.35%

Direct

orangex.com

93.71K

100%93.71K

-

↓9.77%

↑130.79%

Direct

sephora.sg

86.61K

58.43%50.6K

41.57%36K

↓44.13%

↓11.91%

Direct

venusbeauty.com.sg

60.19K

12.46%7.5K

87.54%52.69K

↑43.41%

↑9.37%

Direct

fragrancex.com

51.88K

8.03%4.17K

91.97%47.71K

↑88.95%

↓71.85%

Direct

drmtlgy.com

48.33K

0.36%174

99.64%48.15K

↑6,677.84%

↓35.71%

Direct

nikos-sculpture.com

45.94K

-

100%45.94K

↑202.77%

↑6,892.91%

Direct

gopicky.com

40.56K

3.62%1.47K

96.38%39.09K

↓12.71%

↑1,948.46%

Direct

beautyfresh.com

39.23K

8.81%3.46K

91.19%35.78K

↑1,854.86%

↑6.78%

Direct

tangs.com

37.75K

51.79%19.55K

48.21%18.2K

↓49.41%

↓35.53%

Search

escentials.com

37.56K

16.21%6.09K

83.79%31.47K

↑83.96%

↑21.09%

Direct

nichegallerie.com

37.48K

-

100%37.48K

↑7,857.32%

↑8,203.25%

Direct

bestperfume.store

35.78K

22.35%8K

77.65%27.79K

↓32.99%

↓41.4%

Direct

stylevana.com

33.24K

8.47%2.82K

91.53%30.43K

↑1,944.34%

↑7.53%

Direct

incidecoder.com

32.17K

6.88%2.21K

93.12%29.96K

↓26.09%

↓49.55%

Direct

yesstyle.com

31.77K

56.97%18.1K

43.03%13.67K

↓17.01%

↑14.81%

Search

yslbeauty.com.sg

31.04K

8.32%2.58K

91.68%28.45K

↑1,393.6%

↓8.18%

Direct

nuskin.com

24.45K

34.78%8.5K

65.22%15.95K

↑369.43%

↓62.98%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Singapore on September 2026

As of September 2026, watsons.com.sg leads Beauty & Cosmetics in Singapore with 240.92K monthly visits. Its audience skews mobile-first (33.27% desktop / 33.27% mobile), and traffic is down month over month -61.72% and down year over year -24.21%. fragrantica.com holds second with 199.42K visits and a mobile-leaning mix (32.13% desktop / 67.87% mobile), while oliveyoung.com ranks third with 133.01K visits.

Across the leaders, nikos-sculpture.com is the most mobile-first (100% of visits), whereas orangex.com is the most desktop-reliant (100%). Momentum favors allies.shop in the latest month (18,377.63%), while perfectcorp.com shows the steepest pullback.

Acquisition patterns also differ: watsons.com.sg is driven primarily by search, watsons.com.sg by direct, and watsons.com.sg by referral; overall, 55 of the top 100 sites are direct-led, 38 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Singapore