Top Beauty & Cosmetics Websites in Sweden

Name: Top websites in Sweden (Beauty & Cosmetics)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Sweden, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

kicks.se

1.46M

21.15%308.69K

78.85%1.15M

↓6.14%

↑17.76%

Direct

lyko.com

1.32M

25.83%339.91K

74.17%976.08K

↑28.93%

↑2.41%

Direct

notino.se

618.38K

23.69%146.5K

76.31%471.87K

↑17.27%

↑3.03%

Direct

luxplus.se

318.15K

14.4%45.8K

85.6%272.35K

↑79.17%

↓1.76%

Direct

tallink.com

277.19K

24.66%68.36K

75.34%208.84K

↓45.34%

↑0.4%

Direct

cocopanda.se

237.2K

26.07%61.85K

73.93%175.35K

↓1.33%

↑0.14%

Direct

fragrantica.com

231.86K

59.4%137.72K

40.6%94.14K

↑8.96%

↓3.58%

Direct

makeup.se

195.32K

16.39%32.01K

83.61%163.31K

↑31.59%

↑16.97%

Direct

parfym.se

181.32K

28.71%52.06K

71.29%129.26K

↑1.74%

↓19.5%

Direct

sephora.se

178.53K

43.4%77.47K

56.6%101.05K

↓28.14%

↓17.14%

Direct

rituals.com

169.21K

21.65%36.63K

78.35%132.58K

↓18.6%

↑18.88%

Direct

stylevana.com

124.52K

7.57%9.43K

92.43%115.09K

↑36.4%

↑47.94%

Direct

gents.se

122.83K

18.37%22.56K

81.63%100.27K

↓26.23%

↓46.87%

Direct

cosma-parfumeries.com

107.42K

-

100%107.42K

↑550.83%

↑446.03%

Direct

jordklok.se

95.58K

29.32%28.02K

70.68%67.55K

↑89.63%

↓16.52%

Direct

hudoteket.se

88.1K

12.65%11.15K

87.35%76.96K

↑399.37%

↓21.81%

Direct

yves-rocher.se

81.02K

7.61%6.17K

92.39%74.85K

↑21.27%

↓19.11%

Direct

caiacosmetics.se

74.19K

30.83%22.87K

69.17%51.31K

↓56.77%

↓18.04%

Direct

glimja.com

62.13K

12.01%7.46K

87.99%54.67K

↑61.75%

↓17.28%

Direct

yesstyle.com

60.67K

52.05%31.58K

47.95%29.09K

↓31.16%

↑22.09%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Sweden on August 2026

As of August 2026, kicks.se leads Beauty & Cosmetics in Sweden with 1.46M monthly visits. Its audience skews mobile-first (21.15% desktop / 21.15% mobile), and traffic is down month over month -6.14% and up year over year 17.76%. lyko.com holds second with 1.32M visits and a mobile-leaning mix (25.83% desktop / 74.17% mobile), while notino.se ranks third with 618.38K visits.

Across the leaders, cosma-parfumeries.com is the most mobile-first (100% of visits), whereas vichy.se is the most desktop-reliant (100%). Momentum favors hudabeauty.com in the latest month (1,172,850%), while glamnetic.com shows the steepest pullback.

Acquisition patterns also differ: kicks.se is driven primarily by search, kicks.se by direct, and kicks.se by referral; overall, 66 of the top 100 sites are direct-led, 19 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Sweden