Top Beauty & Cosmetics Websites in Finland

Name: Top websites in Finland (Beauty & Cosmetics)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Finland, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

tallink.com

478.62K

38.27%183.16K

61.73%295.45K

↓30.62%

↓6.25%

Direct

fragrantica.com

216.27K

20.85%45.09K

79.15%171.19K

↓44.58%

↑29.59%

Direct

notino.fi

211.83K

43.66%92.48K

56.34%119.35K

↑11.38%

↓10.12%

Direct

lyko.com

197.02K

46.83%92.26K

53.17%104.76K

↑18.79%

↑29.6%

Direct

cocopanda.fi

186.1K

23.78%44.25K

76.22%141.86K

↑56.06%

↓24.68%

Direct

kicks.fi

177.94K

35.53%63.22K

64.47%114.72K

↓17.43%

↓1.07%

Direct

yeppo.fi

85.44K

39.7%33.92K

60.3%51.52K

↓4.9%

↓2.13%

Direct

rituals.com

66.13K

13.89%9.19K

86.11%56.94K

↑143.82%

↑37.95%

Direct

luxplus.fi

45.76K

33.94%15.53K

66.06%30.23K

↓14.48%

↓44.02%

Search

caiacosmetics.fi

29.94K

10.24%3.07K

89.76%26.87K

↑60.83%

↑44.72%

Direct

lorealparis.fi

27.71K

8.6%2.38K

91.4%25.32K

↑146.53%

↑67.74%

Direct

makeahelsinki.fi

27.42K

4.88%1.34K

95.12%26.08K

↑1,866.79%

↓18.78%

Direct

dermosil.fi

27.09K

30.41%8.24K

69.59%18.85K

↓64.49%

↓47.23%

Direct

fragrantica.ru

26.99K

54.06%14.59K

45.94%12.4K

↑158.07%

↑79.32%

Direct

plantur39.com

25.69K

1.74%446

98.26%25.25K

↑6,387.63%

↑113.82%

Search

garnier.fi

25.43K

6.93%1.76K

93.07%23.67K

↑13,500.54%

↑118.66%

Direct

yesstyle.com

24.4K

84.02%20.5K

15.98%3.9K

↓66.99%

↓35.57%

Direct

goldapple.ru

19.65K

100%19.65K

-

↑55.45%

↑128.44%

Direct

tradehouse.ee

18.51K

6.72%1.24K

93.28%17.27K

↑198.15%

↓33.23%

Direct

ecco-verde.fi

17.87K

7.31%1.31K

92.69%16.57K

↑416.98%

↑7.67%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Finland on August 2026

As of August 2026, tallink.com leads Beauty & Cosmetics in Finland with 478.62K monthly visits. Its audience skews mobile-first (38.27% desktop / 38.27% mobile), and traffic is down month over month -30.62% and down year over year -6.25%. fragrantica.com holds second with 216.27K visits and a mobile-leaning mix (20.85% desktop / 79.15% mobile), while notino.fi ranks third with 211.83K visits.

Across the leaders, ilmakiage.com is the most mobile-first (100% of visits), whereas goldapple.ru is the most desktop-reliant (100%). Momentum favors ducray.com in the latest month (616,600%), while yesstyle.com shows the steepest pullback.

Acquisition patterns also differ: tallink.com is driven primarily by search, tallink.com by direct, and tallink.com by referral; overall, 65 of the top 100 sites are direct-led, 30 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Finland