Top Beauty & Cosmetics Websites in Germany

Name: Top websites in Germany (Beauty & Cosmetics)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Germany, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

douglas.de

3.87M

30.27%1.17M

69.73%2.7M

↓9.92%

↓2.88%

Direct

flaconi.de

3.16M

29.54%932.33K

70.46%2.22M

↓2.57%

↑11.13%

Direct

parfumo.de

2.75M

43.94%1.21M

56.06%1.54M

↓5.42%

↓5.97%

Direct

notino.de

1.27M

44.47%565.96K

55.53%706.83K

↑4.05%

↑1.8%

Direct

treatwell.de

1.09M

30.03%328.02K

69.97%764.2K

↑13.13%

↑20.67%

Direct

planity.com

1.05M

16.62%174.26K

83.38%874.49K

↑18.43%

↑70.32%

Direct

rituals.com

1.03M

19.43%199.77K

80.57%828.27K

↓12.03%

↑2.35%

Direct

fragrantica.com

879.39K

31.48%276.8K

68.52%602.59K

↑32.58%

↑32.99%

Direct

easycosmetic.de

734.56K

26.04%191.26K

73.96%543.3K

↓14.67%

↓1.52%

Direct

sephora.de

726.08K

44.44%322.7K

55.56%403.39K

↓29.36%

↑30.3%

Direct

fragrantica.de

672.9K

23.03%155K

76.97%517.9K

↑20.03%

↑60.07%

Direct

parfumdreams.de

666.18K

39.74%264.75K

60.26%401.44K

↑2.53%

↓25.99%

Direct

parfum-zentrum.de

617.62K

42.56%262.87K

57.44%354.75K

↑3.09%

↑41.73%

Direct

ringana.com

494.49K

18.71%92.54K

81.29%401.95K

↑85.91%

↓24.81%

Direct

studiobookr.com

465.85K

16.05%74.78K

83.95%391.07K

↓16.39%

↑21.16%

Direct

stylevana.com

412.89K

25.08%103.54K

74.92%309.35K

↓8.09%

↓3.54%

Direct

hagel-shop.de

379.16K

27.54%104.41K

72.46%274.74K

↓1.76%

↓6.85%

Direct

lookfantastic.de

365.95K

19.81%72.5K

80.19%293.45K

↑68.11%

↓9.92%

Direct

yesstyle.com

359.71K

36.71%132.06K

63.29%227.65K

↓6.67%

↓20.29%

Direct

parfumgroup.de

336.24K

33.09%111.27K

66.91%224.96K

↑8.52%

↑12.91%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Germany on August 2026

As of August 2026, douglas.de leads Beauty & Cosmetics in Germany with 3.87M monthly visits. Its audience skews mobile-first (30.27% desktop / 30.27% mobile), and traffic is down month over month -9.92% and down year over year -2.88%. flaconi.de holds second with 3.16M visits and a mobile-leaning mix (29.54% desktop / 70.46% mobile), while parfumo.de ranks third with 2.75M visits.

Across the leaders, byrokko.com is the most mobile-first (99.03% of visits), whereas tallink.com is the most desktop-reliant (84.93%). Momentum favors monatglobal.com in the latest month (2,343.28%), while loccitane.com shows the steepest pullback.

Acquisition patterns also differ: douglas.de is driven primarily by search, douglas.de by direct, and douglas.de by referral; overall, 89 of the top 100 sites are direct-led, 9 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Germany