Top Beauty & Cosmetics Websites in the World

Name: Top websites World (Beauty & Cosmetics)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in the World, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

43.38M

30.14%13.07M

69.86%30.31M

↑5.45%

↑10.64%

Direct

sephora.com

40.26M

29.25%11.77M

70.75%28.48M

↓0.18%

↑5.31%

Direct

ulta.com

31.03M

22.34%6.93M

77.66%24.1M

↓6.7%

↑18.63%

Direct

boots.com

22.2M

23.41%5.2M

76.59%17M

↓7%

↑12.77%

Direct

scentbird.com

21.61M

1.74%376.15K

98.26%21.24M

↑24.85%

↑65.67%

Direct

ipsy.com

18.92M

2.2%415.31K

97.8%18.5M

↑18.72%

↑104.39%

Direct

qvc.com

17.04M

25.5%4.35M

74.5%12.69M

↓9.77%

↓18.2%

Direct

yesstyle.com

13.79M

40.29%5.55M

59.71%8.23M

↓14.71%

↑9.87%

Direct

fragrancenet.com

11.45M

18.61%2.13M

81.39%9.32M

↓5.57%

↑4.19%

Direct

fragrantica.es

10.79M

21.64%2.34M

78.36%8.46M

↓3.33%

↑50.5%

Search

nykaa.com

10.63M

13.9%1.48M

86.1%9.15M

↓26.78%

↑27.02%

Direct

planity.com

10.39M

21.91%2.28M

78.09%8.11M

↑21.64%

↑20.59%

Direct

sallybeauty.com

8.65M

10.88%940.74K

89.12%7.71M

↑1.54%

↑31.58%

Direct

boticario.com.br

8.28M

9.51%788.06K

90.49%7.5M

↓4.88%

↓22.85%

Direct

primor.eu

8.22M

21.16%1.74M

78.84%6.48M

↓7.5%

↑8.88%

Direct

superdrug.com

7.98M

23.11%1.85M

76.89%6.14M

↓3.62%

↓3.65%

Direct

luminesscosmetics.com

7.89M

0.15%12.07K

99.85%7.88M

↑5.26%

↑18.98%

Direct

discoverpilgrim.com

7.67M

2.24%171.38K

97.76%7.5M

↑50.51%

↑151.47%

Direct

stylevana.com

6.49M

29.95%1.94M

70.05%4.54M

↓8.11%

↑6.97%

Direct

shoppersdrugmart.ca

6.36M

26.97%1.72M

73.03%4.65M

↓3.97%

↑21.05%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in the World on August 2026

As of August 2026, fragrantica.com leads Beauty & Cosmetics in the World with 43.38M monthly visits. Its audience skews mobile-first (30.14% desktop / 30.14% mobile), and traffic is up month over month 5.45% and up year over year 10.64%. sephora.com holds second with 40.26M visits and a mobile-leaning mix (29.25% desktop / 70.75% mobile), while ulta.com ranks third with 31.03M visits.

Across the leaders, luminesscosmetics.com is the most mobile-first (99.85% of visits), whereas rueanmaihom.net is the most desktop-reliant (100%). Momentum favors rueanmaihom.net in the latest month (139.85%), while gharsoaps.shop shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 95 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in the World