Top Retail Websites in Nigeria

Name: Top websites in Nigeria (Retail)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Retail Websites in Nigeria, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

temu.com

8.13M

5.4%438.94K

94.6%7.69M

↓9.63%

↑71.1%

Direct

jumia.com.ng

3.59M

16.43%589.01K

83.57%3M

↓1.77%

↓20.74%

Direct

aliexpress.com

1.52M

53.52%815.03K

46.48%707.78K

↓22.98%

↓26.57%

Direct

lovable.dev

1.22M

66.21%809.59K

33.79%413.18K

↓20.61%

↑293.47%

Direct

samsung.com

709.98K

19.04%135.18K

80.96%574.8K

↓36.91%

↑35.85%

Direct

flutterwave.com

682.12K

34.86%237.8K

65.14%444.32K

↑9.38%

↓17.66%

Direct

konga.com

644.4K

30.57%197.02K

69.43%447.39K

↑7.32%

↓30.77%

Direct

wishesmsg.com

616.97K

9.22%56.86K

90.78%560.11K

↑6.32%

↓29.29%

Direct

amazon.co.uk

613.65K

72.34%443.9K

27.66%169.75K

↑0.01%

↑29.04%

Direct

goodreads.com

512.05K

75.43%386.22K

24.57%125.83K

↓7.06%

↑88.61%

Direct

konami.com

474.44K

1.28%6.09K

98.72%468.35K

↓56.15%

↑674.87%

Direct

etsy.com

472.12K

59.97%283.14K

40.03%188.98K

↓2.51%

↓46.86%

Direct

ebay.com

420.02K

56.99%239.37K

43.01%180.65K

↓8.68%

↓31.99%

Direct

mtnbroadband.ng

417.35K

19.93%83.19K

80.07%334.16K

↓10.24%

↑31.88%

Direct

oraimo.com

366.94K

42.66%156.54K

57.34%210.4K

↓0.33%

↓4.48%

Direct

fouanistore.com

322.82K

39.76%128.36K

60.24%194.46K

↓15.49%

↑32.86%

Direct

fragrances.com.ng

317.95K

2.08%6.62K

97.92%311.33K

↑14.48%

↑95.97%

Direct

shein.com

268.9K

61.33%164.93K

38.67%103.98K

↓6.77%

↑90.18%

Referral

watchseries.bar

258.26K

11.7%30.23K

88.3%228.03K

↑29.31%

↑82.6%

Direct

hp.com

241.86K

70.03%169.37K

29.97%72.49K

↓6.6%

↓22.66%

Referral

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Key Insights on Top Retail Websites in Nigeria on September 2026

As of September 2026, temu.com leads Retail in Nigeria with 8.13M monthly visits. Its audience skews mobile-first (5.4% desktop / 5.4% mobile), and traffic is down month over month -9.63% and up year over year 71.1%. jumia.com.ng holds second with 3.59M visits and a mobile-leaning mix (16.43% desktop / 83.57% mobile), while aliexpress.com ranks third with 1.52M visits.

Across the leaders, giftcash.com is the most mobile-first (100% of visits), whereas ubuy.et is the most desktop-reliant (100%). Momentum favors vaaree.com in the latest month (104.93%), while lg.com shows the steepest pullback.

Acquisition patterns also differ: temu.com is driven primarily by search, temu.com by direct, and temu.com by referral; overall, 27 of the top 100 sites are direct-led, 3 are search-led, and 70 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Retail Websites in Nigeria