Top Banking Websites in Italy

Name: Top websites in Italy (Banking)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Banking Websites in Italy, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nexi.it

6.39M

27.3%1.74M

72.7%4.65M

↓4.07%

↓1.3%

Direct

finecobank.com

5.5M

83.97%4.62M

16.03%882.12K

↓6.33%

↑7.05%

Direct

intesasanpaolo.com

4.31M

65.47%2.82M

34.53%1.49M

↓18.19%

↓16.53%

Direct

facile.it

4.3M

21.29%915.18K

78.71%3.38M

↓10.25%

↓8.65%

Direct

soldionline.it

4.19M

6.75%282.5K

93.25%3.9M

↓13.78%

↓2.94%

Direct

unicredit.it

3.63M

61.15%2.22M

38.85%1.41M

↓27.98%

↓14.02%

Direct

segugio.it

2.54M

22.45%569.48K

77.55%1.97M

↑5.63%

↓10.13%

Direct

finanzaonline.com

2.23M

36.92%821.71K

63.08%1.4M

↓23.49%

↓6.5%

Direct

sella.it

2.07M

39.62%820.8K

60.38%1.25M

↓11.14%

↓11.05%

Direct

teleborsa.it

1.91M

18.32%350.14K

81.68%1.56M

↓28.01%

↓27.57%

Direct

wise.com

1.91M

43.44%829.12K

56.56%1.08M

↑60.41%

↓10.49%

Direct

bnpparibas.it

1.84M

11.68%215.27K

88.32%1.63M

↑52.36%

↑131.84%

Direct

ing.it

1.75M

28.88%506.77K

71.12%1.25M

↓33.24%

↓7.26%

Direct

mps.it

1.68M

59.43%999.1K

40.57%682K

↓26.36%

↓18.03%

Direct

bancobpm.it

1.62M

79.19%1.29M

20.81%337.6K

↓17.8%

↓9.59%

Direct

vaservices.eu

1.45M

16.69%241.99K

83.31%1.21M

↓11.14%

↑174.14%

Referral

credit-agricole.it

1.4M

50.56%708.48K

49.44%692.85K

↓15.29%

↑3.38%

Direct

findomestic.it

1.34M

21.58%288.79K

78.42%1.05M

↑17.81%

↓5.26%

Direct

credem.it

1.33M

48.71%646.34K

51.29%680.56K

↓2.9%

↓26.83%

Direct

bper.it

1.18M

58.13%683.67K

41.87%492.44K

↓12.51%

↓6.56%

Direct

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Key Insights on Top Banking Websites in Italy on August 2026

As of August 2026, nexi.it leads Banking in Italy with 6.39M monthly visits. Its audience skews mobile-first (27.3% desktop / 27.3% mobile), and traffic is down month over month -4.07% and down year over year -1.3%. finecobank.com holds second with 5.5M visits and a desktop-leaning mix (83.97% desktop / 16.03% mobile), while intesasanpaolo.com ranks third with 4.31M visits.

Across the leaders, ariva.de is the most mobile-first (100% of visits), whereas riaenvia.net is the most desktop-reliant (100%). Momentum favors finanzen.net in the latest month (219.85%), while unicredit.eu shows the steepest pullback.

Acquisition patterns also differ: nexi.it is driven primarily by search, nexi.it by direct, and nexi.it by referral; overall, 88 of the top 100 sites are direct-led, 3 are search-led, and 9 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Banking Websites in Italy