Top Insurance Websites in Indonesia

Name: Top websites in Indonesia (Insurance)
Creator: Semrush
License: https://srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Indonesia, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ojk.go.id

1.32M

26.51%350.27K

73.49%970.86K

↑19.08%

↓3.41%

Direct

allianz.co.id

374.82K

26.07%97.72K

73.93%277.1K

↓10.01%

↑43.78%

Direct

prudential.co.id

250.81K

14.17%35.53K

85.83%215.27K

↓34.35%

↓1.84%

Direct

mandirikartukredit.com

188.3K

15.51%29.21K

84.49%159.09K

↓27.21%

↓28.83%

Direct

taspen.co.id

144.16K

47.71%68.78K

52.29%75.38K

↓15.67%

↓31.87%

Direct

axa-mandiri.co.id

92.62K

16.85%15.61K

83.15%77.02K

↑98.78%

↓19.22%

Search

urbanstransport.co.id

83.56K

3.11%2.6K

96.89%80.96K

↑21.63%

↑586.65%

Direct

plninsurance.co.id

72.54K

16.74%12.15K

83.26%60.39K

↓7.99%

↑65.98%

Direct

brilife.co.id

70.3K

36.41%25.59K

63.59%44.71K

↑12.44%

↓25.06%

Direct

bni-life.co.id

66.23K

18.36%12.16K

81.64%54.07K

↓36.92%

↓45.86%

Direct

bcalife.co.id

60.67K

6.97%4.23K

93.03%56.44K

↓1.73%

↑19.26%

Direct

admedika.co.id

60.63K

60.58%36.73K

39.42%23.9K

↓14.09%

↑8.44%

Direct

zurich.co.id

57.46K

19.28%11.08K

80.72%46.38K

↓38.9%

↓34.3%

Direct

linkaja.id

56.91K

27.15%15.45K

72.85%41.46K

↓66.59%

↓59.31%

Direct

bcainsurance.co.id

55.7K

7.82%4.35K

92.18%51.35K

↑81.67%

↑32.2%

Direct

qoala.app

50.64K

6.76%3.43K

93.24%47.21K

↓4.94%

↓29.8%

Direct

aia-financial.co.id

48.58K

10.72%5.21K

89.28%43.37K

↑16.4%

↓60.26%

Direct

chubb.com

46.65K

40.41%18.85K

59.59%27.8K

↓42.04%

↑39.82%

Direct

inhealth.co.id

46.24K

70.9%32.79K

29.1%13.46K

↓20.42%

↓12.49%

Direct

tni-ad.mil.id

44.91K

53.67%24.11K

46.33%20.81K

↓85.54%

↑49.9%

Direct

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Key Insights on Top Insurance Websites in Indonesia on August 2026

As of August 2026, ojk.go.id leads Insurance in Indonesia with 1.32M monthly visits. Its audience skews mobile-first (26.51% desktop / 26.51% mobile), and traffic is up month over month 19.08% and down year over year -3.41%. allianz.co.id holds second with 374.82K visits and a mobile-leaning mix (26.07% desktop / 73.93% mobile), while prudential.co.id ranks third with 250.81K visits.

Across the leaders, allianz.cz is the most mobile-first (100% of visits), whereas askrindo.co.id is the most desktop-reliant (100%). Momentum favors pnbmetlife.com in the latest month (103,561.91%), while sunlife.co.id shows the steepest pullback.

Acquisition patterns also differ: ojk.go.id is driven primarily by search, ojk.go.id by direct, and ojk.go.id by referral; overall, 71 of the top 100 sites are direct-led, 24 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Indonesia